Big. Powerful. Experimental. Life Fitness at FIBO 2026

Pulse, performance, power that’s exactly what FIBO felt like again this year.
Right at the heart of it all: Life Fitness / Hammer Strength with a stand that brought energy, innovation and training culture to life.

We have been supporting Life Fitness at FIBO for several years now and are continuously developing their stand together. What remains is the clear brand identity. What evolves is the experience  every year a little more intense, more open and closer to the community.

Spanning over 700 square metres, a vibrant brand space was created featuring an integrated gym, striking two-storey architecture, meeting and hospitality areas, as well as digital touchpoints that seamlessly connected training, technology and interaction. A stand that invited visitors to get involved, sparked a desire to move and perfectly reflected the energy of FIBO.

👉 Curious? Find the full insights here