Coca-Cola at the McDonald's Worldwide Convention
Opening happiness in Spain
For the McDonald’s Worldwide Convention, Czarnowski developed 325m2 of brand experience space for Coca-Cola, employing the brand’s iconic color scheme, coupled with clean lines and immersive lighting design.
The goal was to create an emotional, interactive experience that would visually captivate visitors and invite them to participate – with highlight zones such as the “Perfect Pour” area, sampling stations, interactive tools, and a branded drive-thru experience.
How vision becomes reality
A team from Germany, Spain, and the US developed and implemented the project across multiple locations, focusing on precision, sustainability, and brand impact. This included:
- Design & architecture – bold design language, clear visitor guidance
- Digital touchpoints & activations
- Sound & light tunnel, photo zones & iconic displays
- Local production & international logistics coordination
Serving success
A visually powerful, strategically strong brand presence that impressed not only with its design, but also with its perfect execution, seamless processes, and sustainable production—a real highlight on the convention floor.
