Boehringer Ingelheim Brand Launch Event
Redefining the Brand. Reinforcing the Values.
To launch the new brand identity, we created a mobile experience space for Boehringer Ingelheim that made brand values not only visible but also tangible. At the heart of the space was an eye-catching ensemble of three recycled shipping containers—designed as a place for encounters, exchanges, and emotional brand moments. The focus was not only on the experience, but also on responsibility: all materials and construction methods followed clearly defined sustainability standards.
Architecture tells a Story
Two high-quality, ground-level main containers formed the basis of the ensemble. They stood at a 90° angle to each other, while a third container—positioned at an angle—supported a four-sided LED façade. The large-scale digital display enabled maximum visibility and flexibility in content delivery.
Implementation, interior design, and sustainability
Our team managed the construction, interior design, and production coordination with precision, creative standards and a clear focus on sustainability and accessibility
- Technical planning and realization of the container ensemble
- Interior design in our own production facility with a focus on material quality and attention to detail
- Barrier-free access to all publicly accessible areas
- Coordination of all trades, transport logistics, and on-site management
- Environmentally friendly execution in accordance with current standards
All materials, paints, films, adhesives, and coatings used were selected according to strict environmental criteria. Compliance with social standards along the supply chain was also an integral part of the project contract.
High Impact. Low Footprint.
An accessible, sustainable, and visually striking brand space that impresses with its digital presence, well-thought-out logistics, and high-quality execution—an example of modern brand architecture that combines functionality, impact, and responsibility.
