Gamescom 2025 – Meta Quest x Marvel
Vision becomes reality!
For Meta Quest's appearance at Gamescom 2025, we worked with Marvel to develop a striking 560 m2 stand concept that staged the premiere of the Deadpool VR experience. The goal was to clearly position ourselves among 1,500 exhibitors from 72 countries and create a striking, memorable experience that consistently conveyed the brand in terms of space and experience.
VR in the spotlight
At the center was an open, highly frequented demo area where visitors could try out the game directly with Quest 3 and 3S headsets. Architecture, digital content, and sound design were combined into a consistent overall experience that immersed guests directly into the world of Deadpool, characterized by immersive technology, brand-typical humor, and clear dramaturgy.
Product design in space
The stand design was based on the product design of Meta Quest and consistently transferred its design language into the space. This was complemented by eye-catching elements such as large colorful walls and brand-specific storytelling, which led visitors deeper into the Meta ecosystem at all touchpoints. All components—from materiality and movement guidance to branded merchandise were geared toward a high-quality experience with a well-thought-out flow and a clear message.
Magnet for attention
Within a short period of time, the activation became a central attraction at the trade fair, ensuring high visitor numbers, extensive digital reach, and media attention beyond the boundaries of the event.
