Life Fitness modern fitness center appearance
At FIBO 2025, the world's largest trade show for fitness, wellness, and health, Life Fitness teamed up with us to show how a modern fitness lifestyle can be impressively staged.
A semi-enclosed brand space was created on 770 square meters, conveying the look and feel of a stylish, forward-looking fitness studio – with high-quality materials, spacious areas, and harmonious lighting.
Design that moves – in the truest sense of the word
The stand impressed with its minimalist, modern design and brand clarity. Integrated LED elements, targeted lighting accents, and a clearly structured layout created an atmosphere that not only looked professional but was also “Instagrammable”—ideal for visitors who wanted to showcase their experience.
Not an exhibition, but an experience
With its open and thoughtfully designed layout, visitors were able to fully immerse themselves in the Life Fitness brand world. Innovative equipment was showcased alongside interactive zones and spaces for engagement—just like a real gym experience.
Big brand gains
FIBO is not just an industry event, but a global hotspot for fitness culture – attracting over 100,000 visitors every year. This made it all the more important to leave a lasting impression with a clear concept, high-quality execution details, and technical precision. Mission accomplished.
